Fragrant Rice

Plump grains, hard texture, white and translucent color. Glossy rice grains with a rich aroma.

High yield after cooking, low stickiness, and crisp rice quality.

Rich in nutrients such as protein, fat, vitamins, and minerals.

Certified as high-quality green organic rice by national professional institutions.

Origin Conditions: Duck-Frog Fragrant Rice is a regional public brand authorized by the Shishou City Rice-Duck-Frog Production and Marketing Association to Hubei Jingxiang Jiujun Rice Industry Co., Ltd. The rice is cultivated in the Qin Lake Basin of Shishou's high-quality ecological zone, known as the "Hometown of Chinese Milu Deer." Located at the junction of the Jianghan Plain and the Dongting Lake Plain, the area boasts beautiful landscapes, abundant talent, rich resources, numerous historical anecdotes, and is the birthplace of world rice farming culture. With a fresh climate and excellent water quality, it is ideal for rice growth.

Product Characteristics: First, the planting area has an excellent ecological environment, with years of green pest and disease control, leading to continuous ecological improvement. Second, the "Rice + Duck + Frog" green production model is adopted, with no chemical pesticides or fertilizers used in the core area, and green control measures applied throughout the green demonstration zone, significantly reducing chemical pesticide and fertilizer use. Third, the product is safe, having passed green food and organic food certifications and testing. Fourth, the rice has a rich aroma. Duck-Frog Fragrant Rice is grown in winter using fragrant rice varieties with little to no chemical fertilizers, resulting in a unique and strong aroma, rich beneficial nutrients, health benefits, and excellent taste. The grains are plump, hard, white, and translucent. Cooked rice is glossy and fragrant, with high yield, low stickiness, and crisp texture. It is rich in protein, fat, vitamins, minerals, and other nutrients.

Brand Story: The Shishou "Duck-Frog Fragrant Rice" industry relies on the top-level design of the Green Development Research Team of the Development Research Center of the State Council, collaborating extensively with domestic and international academic institutions and scholars to provide academic guidance and continuous tracking research on Shishou's green development demonstration. In 2014, under the leadership of Party Secretary Peng Songlin, Chang'an Village in Tuanshansi Town, Shishou City, innovatively developed the "Duck-Frog Fragrant Rice" model based on the "Duck-Rice" model, producing ratoon rice according to organic standards. In 2015, the municipal party committee and government invited the Green Development Research Team of the Development Research Center of the State Council to diagnose and guide Shishou's green development, formulating the "Overall Plan for Green Development试验示范 in Traditional Central Agricultural Areas (Shishou)," proposing the construction of the "Qin Lake Basin Green Development Demonstration Zone" to pioneer ecological agricultural transformation research, aiming to turn "green waters and lush mountains" into "gold and silver mountains" and explore a new green development path of "the more protection, the more development" in traditional central agricultural areas. In 2016, the provincial government and Department of Agriculture highly valued Shishou's green demonstration creation and provided strong support. The Shishou municipal party committee and government established a green development leadership group headed by the municipal party secretary, with 22 department heads as members. The agricultural department issued the "Opinions on Promoting the Development of the Green Rice Industry." Through years of practice, an innovative development path for the ecological, green, and high-quality rice industry has been explored, led by the government, promoted by departments, and built by entities.

Product Honors: Jingxiang Jiujun is a leading agricultural industrialization enterprise in Hubei Province. The Duck-Frog Fragrant Rice from its planting base was certified as green food in 2018 and won the Jingchu Good Taste high-quality product award in 2019.

Identification Methods: (1) Check the packaging. Produced by Hubei Jingxiang Jiujun Rice Industry Co., Ltd., the packaging includes a green certification number for verification. (2) The rice grains are glossy, semi-transparent, uniform in size, with no yellow or black heads, broken rice, etc. The rice has a unique, rich aroma. After cooking, the rice emits a long-lasting fragrance, with晶莹剔透 (crystal clear) grains that are soft,弹 (chewy), and delicious.