济南振华塑料包装有限公司

Jinan Zhenhua Plastic Packaging Co., Ltd. is located in the scenic eastern development zone of Jinan, the City of Springs. It is adjacent to Jinan Iron and Steel General Plant to the east, Quanfu Interchange to the west, and the Jiqing-Jingfu Expressway to the north, offering convenient transportation and a beautiful environment with picturesque scenery.

Zhenhua has a registered capital of 18 million yuan and currently employs 220 people, including 50 senior management personnel and over 30 experienced senior technicians.

Since its establishment in 1983, Zhenhua has successively founded Zhenhua Plastic Packaging Color Printing Factory and a sales system for plastic raw materials. Over the years, leveraging its superior geographical location and strong technical capabilities, and after more than 30 years of refinement and hard work, Zhenhua has now become a leader in the domestic plastic industry.

Plastic wrap is a kitchen product primarily used for cooking, storing food, or creating materials that are easy to clean. It is favored for its convenience, affordability, and aesthetic appeal.

1. Purchased 6 PVC cast production lines from Changzhou Jike, with an investment of 46.04 million yuan.

2. Other production supporting facilities investment of 4.495 million yuan.

3. The factory covers an area of 52,000 square meters, with a construction area of approximately 39,000 square meters. The factory building investment is 28.6 million yuan.

4. Vehicles: 2.865 million yuan.

As of the first half of 2017, Zhenhua Company’s total investment in production, sales, logistics, and other projects amounted to 82 million yuan. It has also established long-term cooperation with top 500 domestic enterprises such as Tianjin Dagu Chemical Co., Ltd., Zhenjiang Taowei Chemical Co., Ltd., and Huisheng Group. With over 100,000 downstream customers, Zhenhua’s raw material inventory and stock were valued at 34.8433 million yuan in the first half of 2017. The outstanding achievements of Zhenhua today are inseparable from the strong support of the Party, the government, and people from all walks of life.

Zhenhua Development History: 1983 to Present

•Startup Phase (Focus on Products)

From 1983 to 1999, Zhenhua was an obscure small factory with only a simple production line with an annual output of less than 10,000 tons. However, under the leadership of Chairman Li Min, Zhenhua employees carried forward the spirit of hard work and tenacity, overcoming various difficulties in the early stages of entrepreneurship. They developed a series of marketable products, seized market opportunities, initially established Zhenhua's image, and laid a solid foundation for the company's subsequent development.

•Development Phase (Focus on Quality)

From 1999 to 2009, the newly established Zhenhua Company began to focus on quality, proposing the quality policy of "producing fine products, creating famous brands, scaling up, and achieving world-class quality levels." It implemented the "Fine Products Strategy" and established and improved its quality management system. Several brands such as "Xinnanya," "Xinyangguang," "Lixian," "Jiasheng," "Tianhe," and "Kangnuo" were successively created. Years of rigorous quality work enabled Zhenhua products to achieve a qualitative leap in quality, establishing a competitive advantage and building a good reputation among consumers. With continuously innovative marketing models, Zhenhua gradually grew into a leader in the plastic industry.

•Expansion Phase (Focus on Market, Cost, and Scale)

From 2010 to 2017, Chairman Li Min adopted methods of horizontal expansion, vertical penetration, multidimensional development, and meticulous cultivation to establish offices in major cities across China, creating a coverage network. Zhenhua has formed a multidimensional system in China, covering municipalities directly under the central government, provincial capitals, prefecture-level cities, and county-level cities.

Zhenhua Company currently has 7 branches and offices outside its headquarters. Its products are sold in 13 provinces and cities, including Shandong, Hebei, Beijing, Tianjin, Shanghai, Zhejiang, and Northeast China. With over 100,000 customers, the company achieved annual sales revenue of 150 million yuan in 2015, with a net profit of 17.26 million yuan. In 2016, it achieved sales revenue of 120 million yuan and a net profit of 10.99 million yuan.

Jinan Zhenhua Plastic Packaging Co., Ltd. is a medium-sized private enterprise. The company operates under a general manager responsibility system led by the board of directors, with the general manager as the highest executive leader, overseeing and directing all operational management activities. The company's management structure is divided into several units and departments as needed (including Human Resources, Supply, Finance, Sales, Logistics, and Administration), implementing a hierarchical responsibility management system. The general manager and deputy general managers form the decision-making layer, department heads and team leaders form the execution layer, and employees form the operational layer. Zhenhua strengthens quality awareness from leadership to employees through technical education and knowledge assessments. The company emphasizes management and efficiency, seeking benefits from economies of scale. To strictly enforce company discipline, clarify responsibilities, and improve work efficiency, it has introduced advanced management systems, improved various rules and regulations, and assigned clear responsibilities to every employee, enabling rapid problem resolution and preventing issues from escalating. Talent is key to the company's development. To pursue long-term growth, Zhenhua has established and improved a talent resource pool, striving to ensure all employees can fully utilize their talents and excel in their positions with dedication and integrity.

Zhenhua is actively committed to the sustainable development of the social economy, using technology and professional expertise in the industry to achieve win-win outcomes for the entire sector. Through hard work, Zhenhua has become a leader in the plastic industry, always prioritizing quality and customer interests, standing out in the industry, and enjoying a strong reputation. The company is eager to make friends worldwide and sincerely cooperate with people from all walks of life.