Exhibition Stand Construction

The success of an exhibition is closely related to the construction of the exhibition. The exhibition is a large business card for a company to the outside world. The image design and appearance of the exhibition are the focus, and the style must conform to the company's positioning, so that the entire company can stand out in the exhibition. In the future, the evaluation of whether the booth design and construction meet satisfactory standards will not depend on whether the booth is gorgeous, but on the communication role of the booth in the exhibition, whether the concept expressed is in line with what the company wants to convey to the public, and the functionality determined by the booth and the connotation of the exhibits themselves.

Booth design and construction are to better reflect the corporate brand image, integrate corporate culture and its understanding of products. Simply put, it is to make the audience look pleasing, comfortable, and able to arouse their emotions, curiosity, and desire to explore. Good booth design and construction can help and strengthen the participating companies and other companies to seize opportunities and highlight their presence in the market. This requires the designer to meet two standards. First, the designed booth shape and the content expected to be exhibited must be recognized by the audience at a glance; then, it is necessary to endow the booth with an image. In this way, the booth will be creative, and creativity is not only reflected in the design ideas but also needs to be reflected through the display. A more representative example is European and American countries. Among them, Germany pays more attention to using new recycled booth materials to create new concepts for booth design and construction. System components are one of the more popular new materials because with them, many problems in booth design and construction can be greatly solved.

Time control in booth design and construction also needs attention. Due to budget reasons, today's exhibition organizers are compressing the time for builders shorter and shorter. For participating companies, due to time constraints, they may not fully consider booth design and construction, sometimes only making basic decisions. For the workers who complete the design and construction, this requires overtime work, and the exhibition hall usually charges extra for time outside normal working hours. Moreover, overtime hours and overtime pay are not reimbursable. Time is becoming increasingly expensive for booth builders, so time control in booth construction is also very important. This requires constant communication between participating companies and builders to solve some details and thus speed up the construction.

In group exhibitions, the first thing to consider is unified design, reasonable layout, and arrangement according to product type to create an overall brand image. Because different products have different customers, product classification is also conducive to product promotion and business negotiations. If the exhibition is open to both the public and business people, under standard conditions, commercial negotiation areas and public display areas should be arranged separately. In a large-scale exhibition, how to make more viewers notice your company in booth design and construction indeed requires a lot of thought.

Shenyang Xinbaofa is one of the earlier enterprises engaged in exhibition construction in Northeast China, established in 2002 as Xinbaofa Exhibition Display Co., Ltd. From the initial four people in one office, it has developed into a 4,000 square meter exhibition production factory, an advertising company, and a planning company, with a design team of more than 20 people, and production employees and construction teams of nearly 70 people.

The company has successively undertaken a large number of important international events and competitions, including the Gothia Cup Youth Football Tournament, multiple marathon event executions, Meituan insulated storage projects, etc. The success of an event is inseparable from the efforts of the organizers, but the real test lies with the planners and builders. From design to construction, from process planning to on-site support, every detail determines the success of the event. Xinbaofa is a senior member of the Brand Enterprise Club of the Sino-Foreign Exhibition Network and has won honors such as the "2018 Outstanding Contribution Award of the Liaoning Advertising Association" from the Liaoning Advertising Association, the "2018 Enterprise Management Award" from the Small and Medium Enterprises Association, and the "Top Ten Brand Award for Tents" from the China Good Reputation Brand Recommendation List. Today, Xinbaofa, this resounding golden brand, has become an exhibition enterprise with strong influence and reputation in Northeast China and even nationwide.