China's most influential magazine, which centers on Chinese businesswomen, Rayli, announced it will establish a joint venture (JV) with China Unicom, reports showed Tuesday, and the Chinese women are the ones who will gain with it.
Rayli's eight-year-old new media business will be led to a spick-and-span phase through the JV.
The magazine plans to hive off its new media business to the JV. The company will possess 51 percent of stakes while China Unicom will wrap up the capital injection.
No official details on the deal have been released so far, but according to reports, things indicate that the two sides plan to list the newly-built JV on the market.
Rayli's new media business covers various business systems, including a website, E-magazine and some wireless businesses like WAP and mobile news.