Shandong Zhongnuo New Material Co., Ltd., formerly known as "Jinan Xianjie Fiber Technology Co., Ltd.", was established in 2009, with its factory located in Huashan Town, Jinan.

The company possesses production technology sourced from Germany, self-developed supporting production equipment, advanced and complete testing instruments, and uses high-quality raw materials for large-scale production, fully ensuring product quality and quantity. After years of exploration and development, the company has now formed a development model led by the "Zhongnuo" brand wood fiber, while also dealing in various road materials such as polypropylene fiber, polyester fiber, steel fiber, basalt fiber, anti-rutting agent, anti-stripping agent, and rejuvenator. The products have been well applied in many domestic projects.