Hubei Zinuo New Material Technology Co., Ltd. was established in January 2020. The company is located in Yichang City, a city renowned for its beautiful landscapes, rich history, and status as the global hydropower capital. Its production base is situated in the Tianjiahe area of the Yaojiagang Chemical Industrial Park, a provincial-level chemical industrial park in Hubei. The first phase of the 800-ton Permanent Violet project involved an investment of 360 million RMB and covers an area of 50 acres. The company is recognized as a high-quality manufacturing enterprise in Hubei Province, a high-tech enterprise in Hubei, and a "Specialized, Refined, Unique, and Innovative" little giant enterprise in Hubei.

Permanent Violet, as a high-end purple organic pigment, is widely used in coatings, inks, plastics, plastic products, and the stock dyeing of synthetic fibers. It is one of the most advanced pigments internationally and is considered the best purple pigment used in the plastics industry to date. Based on the characteristics of the Permanent Violet synthesis reaction, the company has optimized and innovated various reaction processes, achieving green, environmentally friendly, and safe production of Permanent Violet. This has effectively reduced production costs and enhanced the company's competitiveness. The company has invested significant human, material, and financial resources in technological research and development, comprehensively mastering the production processes and equipment technology for Permanent Violet. The company holds two invention patents with completely independent intellectual property rights and six utility model patents.