APPLIANCE WORLD EXPO SHANGHAI 2011

　　Second half of 2008, the financial crisis was sweeping the globe. Europe, the United States, Japan and other major economies was plunging into recession. China implemented a series of stimulating consumption and expanding domestic demand preferential policies, which is making the economy maintained strong vitality and promoting the world economy recovery. Through financial subsidies for the purchase of household appliances, the consumption power of Chinese families have been fully released, the large-scale replacement of household appliances is becoming a reality. At present, China's per capita income of first-tier cities has reached the level of moderately developed countries, where people have huge demand of high-end appliances. According to statistics, refrigerator, color TV, washing machines, air conditioners and other high-end appliance sales accounted for more than 30%, and meanwhile at an annual rate of 25% increasing. China is becoming the world's most attractive, fastest growing household appliances consumer market.

　　Chinese home appliance industry is completely open, foreign and domestic enterprises can enjoy equal treatment. 2010 Shanghai World Expo has been attracting much famous home appliance industry participation, which helps extend the brand impact and promote product sales. To better serve all investment in China's household appliance enterprises to show the latest technology and home appliances products, China Household Electrical Appliances Association, China Video Industry Association, China Audio Industry Association jointly sponsored the " Appliance World Expo-shanghai 2011"will be held in Shanghai next year, the world's household electrical appliance enterprises will have great opportunity to provide a direct image for the Chinese consumers.

　　Appliance World Expo is an international event to showcase the cutting-edge household appliances, reflecting the latest ideas of producing products for energy conservation, environmental protection and health. This Expo will hold various series shows over the same period to enlarge the product fields, which ranges from the upstream of the accessories, components and raw materials to the household appliance and recycling of waste electrical equipments and appliances, trying to cover the entire industrial chain. Among them, the series-show of“Accessories and Components”will focus on displaying higher technological new products and environmentally friendly and energy-saving new materials. Newly-added series-show of“E-waste Recycling Technology and Equipment”also extends to the bottom end of the industrial chain.

　　With the acceleration of product renewal, the significant increasing in waste electrical and electronic is triggering a number of environmental and social problems. The Chinese government has released a series of mandatory environmental laws, which make clear producer responsibility and regulate market behavior. More and more Chinese companies are looking for globally co-partner to participate in the development of this emerging market, meanwhile the large scale product recycling companies from Europe, Japan and other developed countries are also interested in cooperating with local Chinese companies. There is no doubt that a large number of recycling waste products of new technologies, new equipment will be widely used, a system, which will cover the whole territory of the recycling of waste electrical and electronic, is taking shape. There are tremendous business opportunities.