lthough there are several print industry exhibitions in India, none of them have really factored in the potential of the southern market and have therefore not focused on providing a comprehensive trade fair platform for the printing industry in the south.The southern part of India comprising of Bangalore, Chennai, Sivakasi, Coimbatore, Karur, Madurai, Tirupur, Trichy, Cochin, Trivandrum and Hyderabad has a substantial print industry market which is growing at the rate of approximately 12.5% per annum. In light of the above there is a latent need for a comprehensive printing Industry event in the southern part of India which could provide awareness & sourcing platform for all the southern printers. There is a need for a definitive single large show that could draw printers from all over the southern states.